The Why Should You Care Project

I believe one of conservation’s greatest challenges is the effective communication of scientific information with the public.

To assist in this feat, I designed a small conservation based communications project called, Why Should You Care.

What’s the Project About?

• Using qualitative research and survey analysis to help organizations reach their public engagement goals.
• Creating media content to help organizations spread awareness and/or to generate fundraising.
• Taking the time to educate others about why it is important to care about wildlife.
• Hosting fundraiser bootcamps and beach clean ups for wildlife conservation efforts.

Interested in more details about the research portion? Click here.

Recent and Past WSYC Collaborations:

• Mission Wolf: Colorado
• Cheetah Outreach: South Africa
• The Elephant Pants: Thailand
• Progression Foundation: California
• Wildlife Waystation: California
• International Anti Poaching Foundation: Africa
• Felidae Conservation Fund: California

Recently, I had the amazing opportunity to help spread knowledge about the effects of captivity on wildlife. Check out the short trailer below for the Progression Foundation’s film, Captivity.