Recently, Jake and I took our annual trip to Yosemite. While savoring the fresh air and looking in awe upon the granite walls surrounding us, we put together this short informational video for you to further understand what exactly Why You Should Care does – and why it was created. There are two components to WSYC- Out in the field and and at home on your computer. Both components are aimed at helping the public better understand their connection to conservation topics. However, the in the field component requires a more hands-on approach to directly help conservation organizations, non-profits, and researchers understand how they are truly impacting their audiences and reaching their educational conservation goals.